Snow finally became cool on Wednesday.

The icy white stuff, which Niagara residents too often begrudge for being excessive in this part of the world, has became the hottest new thing in a tourist city short on family attractions.

It was media day Wednesday and Snow Park Niagara Falls opened its doors so that members of the news media and others involved in the park construction could test out the new attractions.

Under a sunny sky on a perfect 70-degree day, young and old were in shorts and T-shirts to sample the tubing hill, skating rink and snow play area.